Toya Wilson-Smith
DIGITAL MARKETING-AUTOMATION-DIGITAL ANALYSIS
Prior to building my marketing agency to six figures/year in revenue, I worked in Corporate America as a pharmaceutical sales account manager for two of the largest pharmaceutical companies on the Fortune 100 list (Merck & Co. and J & J) until I got laid off…
In late 2009, I was let go from my corporate job. After working 50+ hours per week for my manager, I had lost my company car, bonuses and great benefits.
I decided that it was time for a major change. So, I started a business building mobile apps for restaurants.
Four months later, I found myself having to pivot again because I couldn’t find enough clients who wanted a mobile app for their business.
Around the same time, SCORE invited me to teach a 4-week series on Facebook for a group of 50 small business owners.
I got my first marketing agency clients from those workshops.
Referrals…check
Organic traffic to my blog…check
Speaking engagements…check
It seemed like all was going well. Then, I hit the feast or famine roller coaster that so many entrepreneurs experience in those first few years.
There had to be a better way to grow a business.
VISIBILITY
SALES
AUTOMATION
So, I decided to learn everything I could about social media advertising and inbound marketing to grow my business.
After attending workshops, buying courses and getting three coaches in 2013, I was able to create a marketing plan for my agency.
The fundamentals of that plan became the foundation for my framework that I’ve taught other small business owners through workshops and one-on-one coaching sessions.
